Cartier boutique at Plaza Senayan operated by Time International. Cartier boutique is set to provide an unparalleled service experience with its suite of salons dedicated to jewellery, bridal, watchmaking and accessories. Discover more about Cartier boutique here.
Cartier Boutique
Jakarta, 17 September 2014 – Cartier takes pleasure in announcing that the new Plaza Senayan boutique has opened its doors to welcome clients and visitors. Following its success at Plaza Indonesia, the French Maison asserts its status as the “King of Jewellers” and leading watchmaker in Indonesia.
Famous personalities and VIP clients grace the opening of this boutique, adding even more spectacle to the event. Mr Irwan Danny Mussry, President & CEO of Time International, and Mr Grégoire Blanche, Regional Managing Director South East Asia and Australia, welcome the VIP guests and media friends. Celebrities spotted include Ms Nadya Hutagalung, Ms Bunga Citra Lestari, Mr Ashraf Sinclair, and Ms Cindy Angelina. Harmonious yet electrifying notes by violinist Ms Maylaffayza entertain the guests.
Prominently located by the entrance of Plaza Senayan, the 208 m2 boutique design features reflect Maison’s DNA infused with a contemporary concept. Its lush interiors bring out the true essence of the House of Cartier with a modern and distinctive ambience. Stepping in, visitors’ eyes are drawn to the grand and spectacular chandelier that illuminates the boutique.
The new Cartier boutique is set to provide an unparalleled service experience with its suite of salons dedicated to jewellery, bridal, watchmaking and accessories. Vast arrays of Cartier collections are revealed in four interconnecting salons; a watchmaking salon reserved for watch enthusiasts, a jewellery salon that showcases Cartier’s exquisite bejewelled creations, a ‘Home’ salon that houses accessories and leather goods, and a private VIP room that allows discreet viewing for those who seek to have a little more comfort and exclusivity.
History of Cartier
From the very first years of its rich history, spanning over 165 years, the House of Cartier established its name around the world. From garland style to Art Deco, the Cartier animal kingdom to Tutti Frutti jewels, from platinum to mysterious clocks, Cartier never fails to enchant.
Hailed as “Jeweller to Kings, King of Jewellers” by King Edward VII, Cartier has been synonymous with royalty and celebrities, creating iconic pieces for the Duke and Duchess of Windsor, Alberto Santos-Dumont, Gloria Swanson, and the Maharajah of Patiala, amongst many others.
The Magic of the Red Box
Where the magic starts, like a suspended promise. A box encompassing pleasure, a surprise; a precious covering of red leather, recognised by all, that creates a sense of expectation, offering a hint of what lies within.
Covered in red Morocco leather, adorned with a gold lace border and padded with black velvet or white silk, depending on the stones to be presented. Made to measure, it is so closely associated with the jewel that it contains that, at large auctions, the box significantly adds to the value attributed to the piece in question.
Throughout its history, Cartier has remained faithful to its box, like the customers who are so passionate about it. It is red, with bevelled corners; its distinct design is recognisable at first glance. The ultimate symbol of French luxury, the aura of which is captured by the cinema very early on. A leading role in legendary scenes, such as in Some Like It Hot, where the Cartier box is passed from one hand to the next. A box of dreams that, through the Cartier name, conveys the idea that there are instants when all desires are allowed.
Jewellery icons of Cartier
LOVE, Trinity, Juste un Clou – The different icons that are intrinsically tied with Cartier, signatures in their own right.
LOVE
Created at the height of the Hippie age in 1970 – with a true sense of timing – by Cartier New York, this bracelet talks of love. The saying goes that it is mythical. It is undoubtedly a matter of fame, and the notoriety of the bracelet is universal. It is the bracelet of a generation that sings “make love not war”. A jewel to be worn as a manifesto by all, men and women alike, by all couples legitimate or not.
Liz Taylor and Richard Burton handcuff their passion with a screw motif band. On screen and in life, Steve McQueen and Ali MacGraw dedicate their story to love, Sophia Loren and Carlo Ponti also choose to be chained for life by a precious link. Sensational couples with boundless love that tattoo their addiction in yellow gold.
Unisex and rock and roll, extremely simple and highly original. It is an oval bracelet to be worn close to the wrist and that can be removed by a screwdriver, also in gold. Its line is truly modern, it is a flat and linear bangle punctuated with screws that Cartier uses for their graphic elegance. A revolution as we can now see what was hidden, the other side of the decor is shown for the love of beauty. It is a lesson in style, a timeless object.
Trinity
The art of capturing an era in the stroke of a pencil, of capturing the mood, stating the avant-garde. In 1924, Cartier’s registers make the first mention of a ring whose singular form is composed of three intertwining bands, one in platinum, one in red gold and one in yellow gold. Three bands which, slipped onto the finger, form a harmonious whole. This is the spirit in which, that same year, Cartier created a three-band bracelet. Its first purchase was the celebrated American interior designer Elsie de Wolfe, whose good taste and elegance set the tone.
According to Cartier’s archives, the first three-band ring, this time with all three bands in gold (red, white and yellow), dates from 1925. It immediately captured the imagination of the great French poet Jean Cocteau, a renowned figure of the 1920s, a visionary and a precursor. Cocteau adopted the ring which he elevated to cult status, surrounding it with his fertile imagination. Both men and women were seduced by its cosmic yet intimate dimension. And so one of Cartier’s most famous creations was born. Later, sensing that accumulation was synonymous with modernity, Jean Cocteau initiated an original way to wear the ring, with not one but two on the same finger.
Juste un Clou
The first nail bracelet was originally conceived by Aldo Cipullo for Cartier New York in the 1970s. Echoing the festive wildness at heart that sprung up around the iconic Studio 54, this classic piece was ahead of its time, displaying a modernity that remains up to date: the bracelet is back, redesigned to nail contemporary style.
A true nugget of raw, chic energy wrapped close around the wrist, for Him or for Her, a sign of rebellious spirit and character vividly portrayed. A sign of assertiveness, standing out from the crowd, resolutely freestyle to be ever more genuine, true and adamant.
Watchmaking icons of Cartier
The Santos watch
In 1904 Louis Cartier made a major breakthrough in the watch-making world by creating one of the first ever wristwatches. It is made for a man, the aviator Santos-Dumont, who wanted to tell the time without having to let go of the controls of his flying machine. And that was how, from the original pocket watch that was only taken out when needed, the watch became an accessory that was visible to all; displayed on the wrist, a jewel that is the result of thorough research. A geometric form, rounded corners, harmoniously shaped joints that converge towards the strap… the Santos watch represents an early expression of the Art Deco style.
The Tank watch
With its joints built into the case, it is both a square and a rectangle – a stroke of stylistic genius and quite unique as the connection points of the strap are concealed under the famous sharp-edged flat vertical sidepieces.
Legend has it that Louis Cartier designed the watch in 1917, based on the horizontal section of the Renault military tanks. Created during World War I, the first prototype of the Tank watch was presented to General John Pershing, commander of the American Expeditionary Force in Europe.
The watch became immediately popular premonitory of a trend that would impose pure lines and stylistic elegance. Adopted by the most famous people, from Indian princes to film stars, it is timeless, modern and contemporary, an eternal favourite whatever the times. The list of celebrities who keep the myth alive is endless: from Andy Warhol, Truman Capote, Yves Saint Laurent, Muhamed Ali, Clarke Gable…..
The Ballon Bleu de Cartier watch
Born in 2007, the Ballon Bleu de Cartier watch is round on the top and round underneath. The winding mechanism is decorated with a sapphire cabochon and is more imposing than ever before due to a precious metal protective arch. With soft curves reminiscent of a pebble and a case that is rounded on both sides, the style is somewhere between classic and futuristic.
The Calibre de Cartier watch
With its powerful lines, rugged case and original architecture, the Calibre de Cartier watch, launched in 2010, is the new symbol of confident masculinity. Its dial boldly reinterprets Maison’s design codes, such as Roman numerals and a flanged bezel, that clearly identify it as a Cartier model. A timepiece of real character that heightens the spirit of round watches with its mechanical construction, its fine balance of robustness and delicacy, and the contrast of satin-brushed and polished finishes. A man’s watch, powered by the first automatic mechanical movement entirely made by Cartier: the 1904 MC calibre. This new advance testifies to the priority that Cartier gives to developing its own movements based on in-depth and ambitious research.
In 2014, this Manufacture watch opens a new chapter with a diving version: the Calibre de Cartier Diver. An unmistakably masculine watch for both everyday wear and extreme conditions, it meets the challenge of combining Cartier style with the technical requirements of ISO 6425. This norm, which controls the “Diver’s Watch” label, lays down eight criteria of reliability and imposes a series of extremely rigorous tests.
The Cartier Manufacture in La-Chaux-de-Fonds
Opened in 2001 in La Chaux-de-Fonds, at the heart of an area steeped in watchmaking tradition, the Cartier Manufacture is one of the largest fully integrated production facilities in Switzerland. Dominated by the peaks of the Jura Mountains, this precious glass edifice is a transparent masterpiece that extends over an area of 30,000 m² and seamlessly blends into the surrounding pines and pastures.
All areas of watchmaking expertise are represented here, with 175 specialities divided into three major groups: development, production, and customer services. By uniting these activities under one roof, Cartier guarantees control of every stage of production, thus ensuring the everlasting quality of its watches.
Striking a subtle balance between cutting-edge technology and artisanal craftsmanship, the Cartier Manufacture above all depends on the outstanding expertise of over 1,000 employees from 37 countries. It features an incomparably rich blend of human resources and is the trustee of ancient know-how that Cartier is determined to preserve, both by internal training and the integration of artistic professions. The Cartier Manufacture is one of the very few facilities with the capacity to design, produce, and service its own watches and movements, whether simple or with complications, dating from yesterday or today.
About Cartier and Time International
Cartier and Time International have a long history of partnership. In 1995, Time International opened the very first Cartier boutique in Indonesia at the prestigious Plaza Indonesia, Jakarta. As the first boutique owned by Time International, the finest creations of the Paris-based Maison was brought closer to Indonesian customers.
About Time International
A leading brand builder and retail organisation, Time International prides itself on its commitment to the promotion and appreciation of horological culture, luxury fashion, and lifestyle. Introduced in the 60’s and currently managed by its second generation, Time International manages and operates both multi-brand retail stores such as leading watch retailer The Time Place, INTime, and Urban Icon, as well as mono-brand boutiques for some of the worlds’ most renowned brands such as Rolex, Chanel, Cartier, TAG Heuer, Fendi, Fossil, and most recently, Tory Burch.
As an inspiring place to work in, the company enhances the wellbeing of its employees and nurtures the talents behind the business while also upholding its excellent service. With its unparalleled position in the market, Time International is also committed to giving back to society. The company is dedicated to keeping the high standards of quality Marketing Expertise and Customer Relations today as it has for years. Time International has the largest service centre in Jakarta, Time Care and Watch Care, completed with state-of-the-art technology providing professional after-sales care for all brands sold from the retail outlets. For more information, visit www.timeinternational.co.id.
For more information, please contact:
Alvina Azaria
Alvina.azaria@time.co.id