My Finest Hour Campaign is campaign series by Time International. “When My Grandson Outsmarts Me, That’s My Finest Hour” is third campaign.
My Finest Hour
“When my grandson outsmarts me, that’s my finest hour”
Campaign 3 “When My Grandson Outsmarts Me, That’s My Finest Hour”
Jakarta, August 2016 – The Time Place celebrates more than 20 years of excellence through a campaign series entitled ‘My Finest Hour’ and proudly introduces its third campaign “When My Grandson Outsmarts Me, That’s My Finest Hour”. In this campaign, The Time Place aspires to inspire the audience by portraying an endearing inter-generational relationship.
A grandfather’s feeling towards his grandchild would not match any other relationship he holds. He adores, cares, and admires his grandchild to the maximum level. His grandchild would always be a star in his life. Whether he is the greatest scientist or called “Mr President”, he would be most proud when he sees his grandson excels himself. That is his precious moment, his finest hour.
The story depicts a personal yet shared experience of The Time Place’s valued clientele. As a frame from of their fantastic journey in life, it shows the audience the precious quality of time and how important it is in shaping our lives.
The series was shot by acclaimed photographer, Roy Zhang (www.royzhang.com), under the directions of award-winning Art Director, Kristina Tjahjono (www.kristinatjahjono.com).
Among many, one universal activity that will last throughout the campaign is that as we invite everyone to participate and share their special moments through #MyFinestHour across The Time Place media channels. These intimate stories will have a chance to be featured in our publication, The Time Place Magazine, and a wall of #myfinesthour across our digital platform.
#MyFinestHour
“Life goes by; time flies away. How do we treasure moments that are most important to us so we won’t lose them? We capture that time, slices of time during which we excel and shine. In that fleeting time, we find our finest hour where we are our best self. What’s yours?”
About The Time Place
The Time Place is an exclusive retail concept by Time International.
As Indonesia’s leading world-class curator and cultivator of leading brands, Time International prides itself in its commitment in the promotion and appreciation of its three business pillars; Watches & Jewellery, Luxury Fashion, and Lifestyle Fashion. Introduced in the 60’s and currently managed by its second generation, Time International manages and operates both multi-brand retail stores such as leading watch retailer The Time Place, INTime, and Urban Icon, as well as mono-brand boutiques for some of the worlds’ most renowned brands such as Rolex, Chanel, Cartier, TAG Heuer, Fendi, Fossil, and most recently, Tory Burch.
Time International currently operates over 60 retail stores all over Indonesia and Singapore with a complete brand building support function management that believes in the wellbeing of its employees and nurtures the talents behind the business while also upholding its excellent service. Additionally, Time International has the most significant service centre in Jakarta, Time Care and Watch Care, completed with state-of-the-art technology providing professional after-sales care for all brands sold from the retail outlets.
For more information, visit www.timeinternational.co.id.
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